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A Mom. A Daughter. A Promise to
Keep It Real.
We couldn’t find clean‑label snacks that were bold, honest, and actually delicious — so a mom and daughter made them. Texas born. Woman powered. Built for real life.
We read every label — and still couldn’t trust the shelf.
Late‑night grocery runs. Hidden gums and preservatives. “Natural” flavors that weren’t. We wanted snacks our family could crush without a lecture — bold flavor, clean label, zero pretend.
NO POWDERS
Whole roots only
NO PRESERVATIVES
Label‑proud
NO PRETEND
Flavor first
Before
The Snack Aisle We Faced
- “Healthy” claims hiding additives
- Powdered roots, fake flavors
- Complicated labels nobody can pronounce
After
The Snacks We Built
- Â Real roots. Real crunch.
- Â Clean label you can trust
-  Bold flavor — no pretend
From the kitchen table to the freezer aisle.
We started with family recipes, weekend test batches, and a kid‑approved crunch standard. What survived the kitchen made it to farmers’ markets — and what sold out there became Snüb.
Â
Mom‑Built
Kid‑Tested
Community‑Loved
The Mother‑Daughter Journey
2019
The Search (Mom)
Endless grocery trips, checking every label, finding disappointment after disappointment.
2022
The Breakthrough (Mom)
Finally — a snack made from real roots, something I could be proud to give my daughter.
2025
The Road Ahead (Mom)
Building Snüb for families like ours — so no mom has to question what’s in the bag.
2020
The Experiments (Daughter)
Our kitchen turned into a lab — carrots, taro, and plantains everywhere. I was the official taste‑tester!
2024
The Leap (Daughter)
Mom made her dream real — our Texas kitchen became a clean‑label factory!
Future
The Dream (Daughter)
I want every kid to snack without guilt — and every mom to feel proud of what’s inside.
REAL FOOD. REAL WOMEN. REAL
CRUNCH.
We snub the junk so families like ours can snack without second‑guessing. If it isn’t clean, bold, and honestly made — it isn’t Snüb.
“To my daughter — and every daughter:
Read the label. Trust your gut. Choose real over easy. When the world serves pretend, Snüb it — and make your own real.
Because real isn’t found, it’s created.”
— Jessica, Mom & Founder of Snüb Foods
